A Sweet Reveal: Healthy Chocolate Company Brand and Website
Are you ready to discover what's good for you?
This week, I'm thrilled to share the story of twin brothers, David and Chris Ballantine, and their new healthy chocolate bar company - Ballantine Bros.
David came to us last fall with a logo and a label for the business - but these original pieces didn't quite tell the complete story and appeal to their ideal clients. I asked David to share his story with me and do a full refresh for his business assets.
We collaborated on an entire brand story guide and website. To give you more of the story driving everything - I wrote this piece that encapsulates the story behind the business, shared from the perspective of both David and Chris -
We’re from Durango, Colorado. We grew up exploring mountains, hanging with friends, and eating the dream diet: pizza, soda, and pretty much everything that tastes great but isn’t so great for you.
A few years ago, David was called to adventure and into the wild world of natural food. He explored research on healthy eating and sought balance between what tastes good and makes you feel good.
When he met other natural food explorers, David was shocked to learn that favorite guilty pleasures like chocolate can be made in more healthy while-still-delicious ways.
Our Call to Adventure
Amazed by what he discovered, David pulled Chris into the journey. Together, we formed Ballantine Bros. to redefine and deliver those treats to you. Today, from our offices in Durango and Los Angeles, we invite you to go on the adventure with us.
Together, we’ll discover delicious.
In addition to this biography statement, we refreshed their logo and created all the words, graphics, and web presence they needed to tell their authentic story.
This process has provided David and Chris significant resources to attract new customers on a local, state, and national level as they launch their first chocolate bar.