Chelsea Curated is the soon to be launched blog of Chelsea Gloria. Chelsea came to Greatest Story wanting to create a blog where she could document different aspects of her life (fashion, home, food, etc.) all under a brand that reflected herself - even though that self is always evolving.
Brand & Story Services:
- Logo Design
- Full Brand Story Guide, including logo variations, patterns, and key copywriting
- Full Website
- MailChimp Integration + Setup
- A Few Favorite Brand Stories -
Creating a home for yourself on the internet can be really daunting, especially when you try to be objective about your own story.
Chelsea hired us to start with the naming process so she could have objective recommendations on where to begin with her blog. Through our strategic research project, Chelsea chose the name "Chelsea Curated."
We recommended "Chelsea Curated" after recognizing that Chelsea's story is a work-in-progress, and the elements she would like to feature on her blog are diverse and ever-changing. Using the concept of curating, borrowed from the museum and collections world, it spoke to an empowerment of Chelsea to curate items of her life as they grow and change.
Chelsea loves classic and clean - a great crisp white and a striking black fit her personality. So we crafted this logo to feel like her.
Though it's simple, it still tells a story. We placed a box around "curated" to speak to how Chelsea will write about placing things in her collection - much like how the word itself is placed in a rectangular holder.
As part of the collaborative brand process, we gave Chelsea the homework of photographing special pieces in her life that she felt resonated with her.
From this little project, we used her photos as inspiration to create distinct graphics for her brand for use on her blog.
Chelsea's Website + Blog
We designed Chelsea's blog for Squarespace in a way that'll be easy for her to update when she launches her site. The website is completed with auto-populated headers and even links to her Instagram feed that automatically display her latest photos.
Additionally, as part of the site, we crafted blog specific brand elements - like the featured badge above - which Chelsea can use to grow her blogging audience and community in the future.