The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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Naming Advice: When to Rename a Business
I'm sharing a favorite best practice for naming (or renaming) your small business in this story. Don't miss this new exercise to test the strength of your name idea.
Business Name Advice - Does it pass "The Easy Test?"
During my naming research and recommendation process, one major step I always take for clients is determining whether a name can pass something I've coined - "the easy test."