
The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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Greatest Story: Discover What We Do As a Company (Video)
We're celebrating three years of business by premiering a brand-new video about what we do as a company. Watch the short video right now in today's post.
Why "Stargazing" Might Be Holding Your Career Back
Letting others' success paralyze you? That's stargazing, and it's time to start letting your own light shine.
Brand Photography Advice: Why You Need More Than a Headshot
You can tell clients what you do - or you can show them. Learn why we created "story-in-action" photography, and how it helps our small business owner clients take their businesses to the next level.
3 Ways To Better Time Management for Entrepreneurs
Time is money. Time is freedom. Time is life. So, do you have a handle on how you spend your time?
Will Your Work Leave a Legacy?
Are you doing something with your life that will leave a mark? ... that will inspire stories between people you may never meet? ... that will continue to change lives long after you do it?I could ask you - "What will your legacy be?"
Productivity - How to Streamline Your Workday
In almost three years of business, I've learned that you've got to have some tools in your toolbox to keep your day-to-day manageable. I've tried all kinds of systems, paper to-do lists, etc. and I'm always trying new ones.
Who Can Be Your Mirror? Allowing Others to Inspire You
If you think back on your life, I bet you'll find a "mirror" or two. A "mirror" is someone who sees something important in you that you might never have seen on your own.
Business Name Advice - Does it pass "The Easy Test?"
During my naming research and recommendation process, one major step I always take for clients is determining whether a name can pass something I've coined - "the easy test."
The Entrepreneur's Guide to Dealing With Unsolicited Business Advice
We all give advice to other people. We've been on both sides of this equation. Today, here are two examples of the range of unsolicited advice I get, how I dealt with them, and what I learned.
Authentic Marketing and Starting from Being You (Video)
We all find ourselves here, especially when we think about how we market ourselves or our businesses, network, or try to create new things. The most important place to start any good thing is by being yourself.
Networking Tips - How to Strengthen Your Network Right Now
Referrals and opportunities are more important than ever to your success, and they rely on healthy relationships to happen. Today, I'm going to share 3 strategies you can use to strengthen your relationships and the community of your network.
Entrepreneur Encouragement - The Mistake We Make Trying to Be Everything
We put intense pressure on ourselves and our businesses to be everywhere and everything to everyone. If you're a business owner, you've probably carried all kinds of guilt.
Creative Ways to Define Ideal Clients
I know I always shied away from the exercise of defining an "ideal client." I'd like to share with you some alternative ways to define your ideal clients that have worked well for me.
Three Non-traditional Books for Starting a Business (Video)
I read so many books in the process of starting my business and developing the idea for it. Along the way, I discovered several unique / non-traditional picks that have proven to be essential to my business success over the past several years.
3 Ways to Find Work/Life Balance
After trying a lot of things, I've found 3 strategies that have transformed my business and personal life. Here they are in case they might help you too.
Career Advice: There's More to "Do What You Love"
After giving up my corporate job at Disney and starting my own business several years ago, I've learned that there's so much more to it than that.
"Hamilton," Lin-Manuel Miranda, and Why the World Belongs to the Do-ers
Whether you do or you don't, the world belongs to you if you do. Just ask Lin-Manuel Miranda.
Entrepreneur Advice: 9 Ways to Get Re-Inspired in Your Business
When you're just starting out, you're filled with inspiration and passion. You're soaking up the business world like a sponge. When you're just starting out, you're filled with inspiration and passion. You're soaking up the business world like a sponge.
Hey Entrepreneur - It's Okay to Feel Like a Failure Sometimes
It's okay to feel like you suck sometimes. This as much a letter to you as it is to me - and it's something we should all talk about more.
Finding Value in Working With Difficult People
It's likely we all know someone we'd describe as "difficult" to work with. I want you to get that person (or people) in mind, because we're going to talk about them. And I'm going to talk about the value that they give us - even if we never find a way to move past our differences.