The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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Know Your Favorite Clients to Grow Your Business
The more you know about your favorite clients, the better your marketing can be.
Are You Expecting Your Customers To Be Experts On Your Business?
Have you considered that your clients don't know everything you do? Here's why you need to adjust your language level and communication to better reach your audience - the people who are just meeting your business and lack your expertise in it!
Could Your Marketing Be Hurting Your Customer Experience?
Did you know that your marketing and your website could be hurting your brand without you realizing it? Here's what to look for to improve your client experience right now.
What the Heck is the Difference Between Branding and Marketing?
Is there a difference between Branding and Marketing? The truth behind the common misconception that could be holding your business back.
Website Call-to-Action: Exercise for Reaching Ideal Clients
Does your website invite your ideal clients and customers? And is it telling them what to do next? Find out in this week's exercise for improving your website!
Entrepreneur Encouragement - The Mistake We Make Trying to Be Everything
We put intense pressure on ourselves and our businesses to be everywhere and everything to everyone. If you're a business owner, you've probably carried all kinds of guilt.
Creative Ways to Define Ideal Clients
I know I always shied away from the exercise of defining an "ideal client." I'd like to share with you some alternative ways to define your ideal clients that have worked well for me.