Favorite apps, business tools, and more from Annie Franceschi, small business owner and creative director of branding agency, Greatest Story Creative.

What's a tagline and how can you make yours tempting to prospective clients and customers? Read on for one of our favorite tagline best practices for small businesses.

Could a few simple goals really change your business? Go behind-the-scenes with me to see how 4, two-word goals inspired my best year in business EVER.

Should I send a client gift, a thank you note, a Christmas card? Here are our best practices for showing gratitude and giving thanks in your business, along with some inspiring ideas from some of our favorite entrepreneurs!

You can tell clients what you do - or you can show them. Learn why we created "story-in-action" photography, and how it helps our small business owner clients take their businesses to the next level.

During my naming research and recommendation process, one major step I always take for clients is determining whether a name can pass something I've coined - "the easy test."

When you're just starting out, you're filled with inspiration and passion. You're soaking up the business world like a sponge. When you're just starting out, you're filled with inspiration and passion. You're soaking up the business world like a sponge.