Logo Variations: Why You Need More Than 1 Logo
How Many Logos Does Your Business Need? 4.
Today's story is #5 in my 7-week series on how to put your "best foot forward" in your small business so you can attract more ideal clients and customers.
My story today is about logos and logo variations. What's a logo variation and why do I need one? Read on!
FYI - I'm doing this series to give you a sneak peek at my first-ever complimentary seminar on branding your small business - now underway in NC this month - Small Business: Best Foot Forward - 7 Steps to a Profitable and Relatable Brand. (If you're in NC and want to check it out - register for free here. Only RTP and Fayettevlle left!)
You Need More Than Just 1 Logo
In our process at Greatest Story Creative, we use the best practice of having a lot more than a logo to visually (and verbally) present your business. This is why we believe in creating full brand guides with words, why we create secondary graphics, and why we believe in having "logo variations."
What's a logo variation?
A logo variation is a modified version of your logo that you use in specific instances: sometimes due to size or to vary your look (so you aren't having to just "put" your logo on every single thing you do.)
Today, I'm sharing our insider checklist of the logo variations we make sure to include for our clients.
Your Small Business Logo Variation Checklist
You need to have these four versions of your logo, regardless of which one you use most often (aka "primary"):
- A Wide
- A Tall
- A Small
- A One-Color
Let me show you what I mean. Here's a look at the Primary Logo and Logo Variations for BrianaBakes, and a break down of why we include each.
- Wide: We gave Briana a wide logo so she could have it on top her invoice templates and contracts. It could also fit nicely on wide dimension uses like your Facebook cover photo.
- Tall: Briana's primary logo is also her tall logo. This is a good fit for a square use also - like a Facebook profile photo or Instagram post.
- Small: Check Briana out on Instagram and you can see why this fun little "B" is a great thing to have. Being able to shrink and fit your logo into tiny things like that Instagram profile photo is nice, and this also makes a great little stamp / way for Briana to allude to her brand without having to use the logo a million times. Visual variety- it's the spice of life!
- One-Color: Having your logo in a one-color treatment allows you to put it over photography, turn it into an actual stamp, have it screen-printed and more. It's a great tool to have that adds versatility of use to your overall brand identity.
See some of these elements in action on Briana's website at www.brianabakes.com.
How many logos do you have? Which ones might you be missing?
If you are missing some of these, it could be something to consider for this year. Wouldn't having a small or one-color version be really nice? We're all about making things easier on day-to-day small business owner life! :)
Looking to Next Week
In next week's story in our "Best Foot Forward" series, I'll be looking at creative content for your business. If you have specific questions about creative marketing content, reply to this and let me know!