
The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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Is it okay to use a free Gmail address for my business?
Can I just use a free @gmail.com email address for my business? In this video, learn why that’s not the best question to be asking when it comes to branding your email.
Know Your Favorite Clients to Grow Your Business
The more you know about your favorite clients, the better your marketing can be.
How to Know Which Marketing Channels to Invest in Next Year
Enjoy this free template to help you figure out what worked, what didn't and where to focus your marketing efforts in the year ahead.
5 Clever Ways to Brand Your Business
Dress on-brand and more clever ways to make your business more memorable and recognizable, online and offline.
8 Visual Ways to Make Your Business More Memorable
Consistency is key and here are 8 visual ways to make your business more consistent (and more memorable) to ideal clients and customers.
The Simple Business App That Makes the Biggest Difference: GSuite
A simple switch to business email made a BIG difference for my business. Here's more on GSuite and other key apps that could take your small business to the next level.
Our Favorite Resources for Service Business Owners
Favorite apps, business tools, and more from Annie Franceschi, small business owner and creative director of branding agency, Greatest Story Creative.
Why I Love Squarespace as a Small Business Owner
There's a million web platforms - here's why I choose Squarespace and why it's one of the most pivotal business tools I have as a small business owner.
4 Creative and Unusual Ways I Use Keynote To Grow My Business
It can edit photos, create video animations, and rock my client's world. Meet my swiss army knife of business apps: Keynote.
Brand Photography: How to Maximize Your Investment
Considering getting professional photography or videography for your business? Here are our 5 best practices for making the most of your investment!
Logo Variations: Why You Need More Than 1 Logo
Did you know your business needs more than 1 logo to be set up for success? We're talking logo variations and our favorite best practices for them - including our client checklist for every type we create! Read on.
Content Writing Tips: How to Write More Consistent Content
Stuck on finding the right words to say when you write new posts or articles for your business? Try one of my favorite exercises to make this small business task a whole lot easier! Read on for more.
Naming Advice: When to Rename a Business
I'm sharing a favorite best practice for naming (or renaming) your small business in this story. Don't miss this new exercise to test the strength of your name idea.
How to Take a Full Month for Business Development - "GS Batch December"
Here at Greatest Story, we're about to embark on an unprecedented adventure. We're going to take an entire month away from client work to do business planning. Why are we doing this? What are we hoping to accomplish? And will we fail big or succeed "bigly"? Only one way to find out - read more below.
9 Creative Ways to Use Google Voice for Your Business (or Side Business)
Google Voice can transform your phone AND your business. Here are 9 creative ways you can use this free app to grow your business or your side hustle right now.
Brand Photography Advice: Why You Need More Than a Headshot
You can tell clients what you do - or you can show them. Learn why we created "story-in-action" photography, and how it helps our small business owner clients take their businesses to the next level.
3 Ways To Better Time Management for Entrepreneurs
Time is money. Time is freedom. Time is life. So, do you have a handle on how you spend your time?
Productivity - How to Streamline Your Workday
In almost three years of business, I've learned that you've got to have some tools in your toolbox to keep your day-to-day manageable. I've tried all kinds of systems, paper to-do lists, etc. and I'm always trying new ones.
Networking Tips - How to Strengthen Your Network Right Now
Referrals and opportunities are more important than ever to your success, and they rely on healthy relationships to happen. Today, I'm going to share 3 strategies you can use to strengthen your relationships and the community of your network.
Take Better Notes with Bullet Journaling (Video)
If you're like me, you may have searched high and low with productive ways to take notes for client meetings, ideas, and more. I'd like to introduce you to an easy system that I've really enjoyed for note-taking. All that it requires is a notebook and a pen.