The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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Take Better Notes with Bullet Journaling (Video)
If you're like me, you may have searched high and low with productive ways to take notes for client meetings, ideas, and more. I'd like to introduce you to an easy system that I've really enjoyed for note-taking. All that it requires is a notebook and a pen.
Creative Ways to Define Ideal Clients
I know I always shied away from the exercise of defining an "ideal client." I'd like to share with you some alternative ways to define your ideal clients that have worked well for me.
Three Non-traditional Books for Starting a Business (Video)
I read so many books in the process of starting my business and developing the idea for it. Along the way, I discovered several unique / non-traditional picks that have proven to be essential to my business success over the past several years.
3 Ways to Find Work/Life Balance
After trying a lot of things, I've found 3 strategies that have transformed my business and personal life. Here they are in case they might help you too.
Career Advice: There's More to "Do What You Love"
After giving up my corporate job at Disney and starting my own business several years ago, I've learned that there's so much more to it than that.
"Hamilton," Lin-Manuel Miranda, and Why the World Belongs to the Do-ers
Whether you do or you don't, the world belongs to you if you do. Just ask Lin-Manuel Miranda.
Entrepreneur Advice: 9 Ways to Get Re-Inspired in Your Business
When you're just starting out, you're filled with inspiration and passion. You're soaking up the business world like a sponge. When you're just starting out, you're filled with inspiration and passion. You're soaking up the business world like a sponge.
Hey Entrepreneur - It's Okay to Feel Like a Failure Sometimes
It's okay to feel like you suck sometimes. This as much a letter to you as it is to me - and it's something we should all talk about more.
Finding Value in Working With Difficult People
It's likely we all know someone we'd describe as "difficult" to work with. I want you to get that person (or people) in mind, because we're going to talk about them. And I'm going to talk about the value that they give us - even if we never find a way to move past our differences.
Reputation Management for Entrepreneurs: Checking Your "Brand Bank"
Do you know if you're making "brand deposits" or "brand withdrawals?" This is going to be about understanding your brand (your reputation) and powerful ways to improve it if you're missing the mark.
The Power of the Unexpected "Thank You"
Most of us understand that saying "thank you" is important. And we say it when someone gives us a gift, or does us a favor. But how often do we say "thank you" when it's not expected?
Career Advice: How my Corporate Job at Disney Made me a Better Entrepreneur
I value and use my experience in Corporate America and the entertainment industry every single day in my business - it has without a doubt made me a better entrepreneur.
3 Ways Listening Can Improve Your Business + New Client Website
Did you know being a better listener can also make you a better salesperson? Here's three ways listening can become your new, greatest business skill.
The Most Underestimated Secret to Success
Did you know that every day, you get at least one free and powerful opportunity to make your dream happen? You're running into someone, somewhere and this chance is there, waiting for you to seize it. You may be looking right past it and it's likely you're completely underestimating it.
Read more to discover what I'm talking about.
Business Card Tips: Checklist to Ensure Your Cards are Effective
Are your business cards actually working for you?
Try these 6 questions to discover if they are as powerful as they could be in growing your career.
How to Make More Time For Business Development
Feel like you never have time to work ON your business because you're so busy working IN it? I did too. And then I heard about "Batch Days" and they changed everything.
Grab your calendar and prepare for a productivity idea that really can make an impact on your work and personal life.
Networking Tips: How To Build a Network That Matters
Do you network with people based on their job title or where they work? You may be overlooking your most valuable connections. Everyone is worth knowing and here's why.
Creative Business Advice: Why You Need a Business "Giraffe"
Having a business giraffe is an easy way to get people to give you resources, opportunities, connections, gifts and more for free, forever.
Networking Tips: 5 Steps To Be A Better Networker
Let's look at five simple steps to turn those business cards into business relationships, without losing our integrity.
Business Development: How to Create a Business "Diary"
Resolutions are too easily not kept or forgotten. Create a business diary to really push your business forward.