Free Class: How Branding and Email Marketing Can Work Together to Power Your Business
A company may have the best product or service in their field, but how do they get their message out?
I recently joined Hank Hoffmeier, Strategic Insights Manager at iContact in this webinar "Make Your Mark: 4 Ways Branding Can Power Your Business and Email Marketing".
What makes good branding? Good branding makes a company seem memorable and trustworthy enough that you want to do business with them.
Branding is not... "If you build it, they will come." Branding is more "If you build it & market it, your best clients will be attracted to it." Branding and marketing work hand in hand.
In this webinar, I discuss four keys to branding including: identifying your ideal clients, what are your reasons to believe and what makes you special, your logo & tagline, and the fonts & colors that you choose. These lay a great foundation.
Hank then discusses how to expand upon these ideas and incorporate them into your email marketing. You need to be consistent in your branding across all of your marketing materials and channels, including your email marketing. This includes forms for collecting email addresses, segmentation to better target your ideal client, breaking down your audience into personas, and using personalization to increase engagement.
Watch more tips in our co-webinar below:
Many thanks to Hank and the team at iContact for inviting me to help teach this class on branding and email marketing. iContact is an affordable email marketing solution for small business owners and others hoping to make their mark in the business world.