
The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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Is It Writer's Block or Time to Find Your Format?
If you’re stuck, maybe it’s time to try a new format. Discover why in this new video blog post.
Why Being Different is a Business Asset
Discover why being different can be a business asset and a huge strength to you as a business owner in this new video blog post.
Free Class: How Branding and Email Marketing Can Work Together to Power Your Business
In this free webinar replay, join Annie Franceschi and Hank Hoffmeier with iContact to learn how branding and email marketing can work together to power your business.
The Power of Business Naming for Consultants: A Client Story
Should I name my consulting practice after myself? Discover what a mission-led name can do for you in this client story of branding for a consultant.
Finding Ideal Clients, Not All the Clients - Why Your Business Isn't For Everyone
It's finding ideal clients, not all the clients. In this video, discover why your business isn't for everyone (and why that's a great thing!)
Can I Have 1 Business Name if I Have 2 Different Audiences?
If you have two different audiences, or services, can you brand everything under 1 name? Here are 4 things to consider first.
Client Branding Story - LeadingUp Consulting
As our work for LeadingUp Consulting brings to life, branding has a way of helping you attract and work with more ideal clients by showcasing your value.
What is "Branding" and How Do I Start Branding a Business?
So what exactly is branding and how do you get started with branding a small business? Learn more in this free video episode.
6 Written Ways to Improve Your Marketing
How to write your way to better, more memorable marketing, including a free email course on how to write an elevator pitch!
8 Visual Ways to Make Your Business More Memorable
Consistency is key and here are 8 visual ways to make your business more consistent (and more memorable) to ideal clients and customers.
How to Profit by Investing in Yourself and Your Business
Here's why spending a bit of money on a person or an app can mean more profit, more sanity, and more business success.
How Business Systems Can Make You More Profitable
Process can mean profit. How to document, optimize, and create systems that make your small business more profitable.
How to Profit From Better Time Management
Knowing how you spend your time can mean money in the bank for your small business. Here's how.
4 Weeks to More Profitability in Your Small Business
Keep more of the money you earn and discover my secrets to small business profitability in this month-long blog series.
How to Write a 30-Second Introduction for Referral Meetings
Not sure what to say at BNI? Here's how to finally write a clear 30-second introduction for you and your business.
The 5 Building Blocks You Need to Use In Your 30-Second Introduction
Stuck on what belongs in your elevator pitch? Here are the 5 key elements that belong in your 30-second introduction as an entrepreneur or small business owner.
How to Talk About What You Do Series: Why You Need to Ditch Creative Job Titles
Are you creating confusion when you talk about your business? In our new 4-part series, discover how to talk about what you do as an entrepreneur - and why a creative job title or creative business description could be hurting you.
The Value of Building Relationships with Competitors
Are you afraid to get to know your competition? What I learned from building relationships with competitors, finding friends, and discovering this was the key to solving a growth problem in my business.
Exceed Your Customers' Expectations With a Little Magic
Discover what a little magic can do for your small business. We're talking meeting and exceeding your customers' expectations to grow your brand.
Why I Hired Help When Things Are Going Great
You don't just have to hire help when you're drowning. Here's why I've taken the leap to spend on a special project and why it pays to invest when things are great.