Is It Okay to DIY my Logo?

BusinessBranding

Apr 18

Written By Annie Franceschi

Enjoy today's new Skip to Action TV video post by watching here or reading the transcription below.

Is it okay to create your own logo?

The quick answer is yes - sometimes, it's the right route to take. Here's why.

It's okay to create your own logo. Yes, it's okay to create your own website. In fact, I would say if it's a barrier between you not having a business and having one, please, please, create these things. You don't have to be perfect when you first start out. They key is that you start, is that you skip to action, is that you start putting things out in the world.

Now the thing about a logo and all these things, I just don't want you feel shame about having created your own logo or gotten a logo for $5, or having a website that doesn't reflect who you are. These aren't things to kick yourself about. You know, often people who are in that position - are starting something from scratch, maybe it was several years ago that you threw together a logo and you kept running. I applaud you for that. I am impressed by that because you didn't let something like, "I'm not a logo designer" stop you from creating something.

You know, that said, take the pressure off yourself because I'm assuming if you're watching this, you may not be a creative person, you may not have a creative skillset, or be a logo designer, perse. Maybe you're a consultant, maybe you're a photographer, maybe your creativity shows itself in other ways.

We are all creative. We all have creative skillsets, but maybe they don't all show themselves as graphic design or website design. I mean, how many of us do that?

There's a time to DIY and a time to invest in a professional, and that can vary for everyone.

And that's okay. I think the key becomes understanding when is the right time to reach out to a professional, to invest in that? When is the right time to see that you want to move to the next step?

It might be at the very beginning before you start something and that's a great opportunity to do it if you can. If you can't, maybe it's years into your business that you know you need to get to the next level and that's the time that you say, "you know what it's not on me to create this. I got this as far as I could and I'm proud of that and now is the time to let somebody else help me do that." And that's something that I've really learned the hard way and I'll be sharing more of that in a future story about when I invested in other people who had skillsets other than my own, my business grew dramatically. And I think logos and websites are no different.

So, if you're watching (or reading) this, if you read the newsletter, if you engage with Greatest Story, I just want you to know that this is a safe space. It's really okay to have DIYed your logo or not even have a logo. It's really cool because as long as you're out there doing the best that you can and making things happen, that's what it's all about guys.

So there's always going to be room for improvement, no matter where you are, and this is just a takeaway that yes, it is okay to have created your own logo.

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