Forget Standing Out, Do This to Get More Referrals
Establish Yourself® Podcast | Episode 10
The secret to more referrals? It’s not what you think!
Do you ever feel pressure to stand out in your business? When you're networking, refining your website, or hoping for better referrals, the challenge is the same: How do you make people remember you?
Most coaches and consultants assume that being unique is the key to standing out. So they spend hours crafting clever taglines, coming up with creative ways to describe their work, and trying to sound different from everyone else.
But here’s the truth: creativity isn’t what makes you memorable. Specificity is.
The Overlooked Power of Specificity
Let’s talk about Darcy, a licensed massage therapist. Instead of introducing herself with a broad title like “bodyworker” or “massage therapist,” she positions herself clearly: she specializes in lymphatic drainage massage for breast cancer recovery.
When someone in her network hears of a friend needing that specific service, Darcy is the first—and only—name that comes to mind.
That’s the power of specificity. When you define the problem you solve clearly, you make it SO much easier for people to refer you.
In this episode of the Establish Yourself® podcast, I’m diving into the super underrated strategy that makes you the go-to referral in your industry. We’ll cover:
Why the pressure to be “creative” is actually hurting your business and making you “tomato smoothie”
The balloon experiment that reveals why referrals really happen
The repeatable strategy top pros use to become instantly referable
Want to make it effortless for people to remember you and send ideal clients your way? Tune in now to discover the simple but game-changing approach that will transform your referrals 👇
Want help to get specific in your Elevator Pitch?
For a clearer pitch & better referrals, join me for my free LIVE workshop: ⏰️ Elevator Pitch Hour!
📅 Date: Wednesday, March 12th via Zoom
🎟️ Save Your Spot Now
Come try my Brand CHIPS™ Formula for yourself! By the end of our session, you’ll have a confident, SPECIFIC, client-attracting elevator pitch—and a bonus template to use it in conversations, emails, and more.
🔄 Dive deeper with this related past episode: Episode 9: Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula
