
The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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How to Get Client Testimonials Without the Awkward Ask
Ever had a client disappear after you asked for a testimonial? Me too! I share the 3 simple shifts that helped me get 65+ glowing reviews without chasing, nagging, or awkward asks.
The Framework Game Plan: How to Use Frameworks to Attract Clients and Build Authority
Once you have frameworks, how do you leverage them? Learn my 4-step system to using your frameworks to attract clients, grow authority, and scale your business.
3 Types of Frameworks Every Coach and Consultant Needs
Discover the Framework Pyramid: 3 types of frameworks every expert needs to grow authority, scale offers, and get booked with ease.
Stand Out & Scale: The Framework Advantage for Coaches and Consultants
Brand your methods to scale! Discover how developing frameworks can help you stand out, build authority, and grow your demand as a coach or consultant. Dive in now for real examples and my 3R Rule!
Build Authority Without Chasing Tactics: 4 Steps to Create Your Body of Work
Stuck on the content hamster wheel? Learn 4 simple steps to build authority with a body of work—so you can get known without posting every day.
How to Be a Better Boss to Yourself Without Losing Business
Are you your own worst boss?! Try 6 shifts from my Better Boss Method™ to take back your time, set boundaries, and finally run your business in a way that loves you back.
5 Things Every Lead Magnet Needs to Attract Coaching & Consulting Clients
Want a lead magnet that actually gets clients and feels worth the effort? These 5 essentials from the Smart Freebie Formula will help you turn your expertise into a client-attracting asset—not just another download.
The Smarter Way to Market Yourself When the Economy Is Slow and Clients Dry Up
When clients dry up and the economy is chaos - don’t do “more marketing”! Instead, dive into my proven, practical approach to getting booked up, not burnt out, when business is slow.
What My Worst Business Mistakes Taught Me About Confidence
Just a few of the real, icky business mistakes I’ve made—and how they actually built my confidence and success. Listen now for a fresh take on what thriving as a coach or consultant really looks like.
The Key to Marketing Yourself Consistently Without Losing Your Mind: Consistency Containers
Coaches and consultants - discover how I market myself consistently without burnout using a smart system I call a "consistency container." Learn how to build one that fits you and attracts your ideal clients!
How I Use AI to Stop Overthinking, Hold Boundaries, and Play Bigger in My Business
Check out 5 real-world ways I use AI tools like ChatGPT and Claude to stop overthinking, hold kind boundaries, and take messy action in my business as a recovering perfectionist. Tune in and try one!
Perfectionism in Business: A New Mindset That Actually Moves You Forward
I share a strange, yet powerful mindset shift that helped me escape perfectionism and grow with clarity. Try this to move forward—even if you don’t feel ready.
5 Clever Ways I Build Business Momentum & Smarter Offers by “Chainsmoking”
A surprising way to grow your practice with ease! Discover how my chain smoking strategy helps service providers create smarter offers, simplify marketing, and build momentum with less effort.
How My Fun-First, Sustainable Business Mindset Tripled My Revenue
Want a business that fits your life? I share how putting FUN first, and building systems that support it like "No Meeting Mondays" and Batch December, has changed everything.
How to Turn Brain Pickers Into Clients (Without Guilt)
I share my guilt-free strategy to turn brain pickers into paying clients—without feeling salesy or saying no. Learn how to protect your time and still serve with authenticity.
Stay Top of Mind: 15-Min Marketing Moves for Busy Coaches & Consultants
Busy? Booked? Stay visible with these low-effort, high-impact marketing moves you can make in 15 minutes or less this week!
How I Picked the “Wrong” Marketing Strategy But Still Grew
Overthinking your next marketing move? I share what happened when I chose a “wrong” strategy—and why it still helped me grow. Discover the mindset shift that can move your business forward with more clarity and less pressure.
Clear Brand Messaging: The Key to Scaling Without Constant Rewriting
Constantly rewriting your website, social posts, and more? I reveal the missing step most service pros skip when scaling: clear brand messaging. Learn how to stop second guessing your story and grow with confidence.
Authentic Referral Program Ideas for Coaches Who Hate Feeling Salesy
Curious about starting a referral program, but don't want to be sleazy? I share authentic referral program ideas for coaches and consultants who want to boost client referrals, stay true to their values, and ditch the salesy feeling - straight from my own simplified system!
Referrals Made Easy: Get Better Intros Fast With My Free Intro Creator
Want better referrals faster? Try my NEW, FREE Referral Intro Generator! Instantly create a done-for-you paragraph that'll connect you to more clients and opportunities than ever before