The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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Simple Goal Setting: The Surprising Method Behind All My Six-Figure Years
Tired of goal setting that feels like a pressure-filled guessing game? Discover the simple 3-step method I’ve used to create 7+ six-figure years—without picking a word of the year or forcing a revenue number. Learn how to set goals that feel clear, motivating, and totally doable (even if you usually dread planning).
Make A Dream Offer Work: How I Took My Disney Retreat From Flop to Sold Out
Ever had a great idea flop? Learn how I turned my once-failed Disney retreat into a sold-out success—without being pushy or salesy. Discover the simple shifts that can help you make your dream offer finally work.
How I Organize Testimonials: My Easy System to Save Client Wins and Kind Words
Stop losing track of your best feedback, results, and praise from clients! Discover my quick system to collect and organize testimonials, kind words, and client wins—so you always have them ready.
Batch December: How I Take a Month Off Every Year Without Losing Money or Momentum
Craving more space to actually work on your business? Discover Batch December—my signature 5-step method for taking a month off every year without losing revenue or momentum. I’ll show you how to reclaim your time, reset your systems, and fall back in love with your business (even if a whole month off feels impossible right now).
The Feel-Good Discovery Call: Book Clients Without Sleaze, Scripts, or Overgiving
Dread free consultations because you give too much away? Try The Feel-Good Discovery Call—my time-tested approach to book clients without scripts, pressure, or overgiving. You’ll learn the simple structure that turns free conversations into confident yeses, and how to show up neutral, clear, and in control every time you meet a potential client.
How I Get Free Speaking Gigs That Lead to Paying Clients (And You Can Too)
Need more free speaking gigs in the right rooms? Use the exact system I’ve trusted for over a decade to use speaking as marketing and book talks that turn into dream clients.
Wondering If You’re Giving Away Too Much for Free? Try the Costco Sample Strategy
Feeling like you're sharing valuable content but still not seeing clients roll in? Discover the Costco Sample Strategy—my proven approach to turn free content into paying clients without holding back or getting salesy. You'll learn the four key puzzle pieces most coaches and consultants overlook, and how to start creating content that clearly connects to your offers.
Get Clients From Speaking: 5 Not-So-Obvious Strategies That Work
Thought speaking would bring clients, but it’s only crickets? Discover the 5 not-so-obvious strategies I’ve used to turn 150+ free talks into $400K+ in business without being super salesy. Learn how to avoid common speaking mistakes, keep audiences engaged, and guide them into becoming paying clients and new fans!
Pricing With Confidence: The P.R.I.C.E. Method to Raise Your Rates Without Second-Guessing
Still charging by the hour or winging pricing? Use my 5-part P.R.I.C.E. Method to help you raise your rates, own your value, and finally feel good about what you charge!
Repeat Business Without Being Salesy: 4 Steps to Turn One-Time Clients into Lifelong Fans
How do you stay in touch with past clients without feeling salesy or overwhelmed? Follow my 4 simple steps to turn one-time clients into lifelong fans and friends.
Getting Clients Without Proposals: How Lauren Booked 4+ Clients On the Spot
Want to stop writing time-consuming proposals? See how Lauren booked 4+ clients and $30K+ with one clear offer—zero proposals needed.
How to Get Client Testimonials Without the Awkward Ask
Ever had a client disappear after you asked for a testimonial? Me too! I share the 3 simple shifts that helped me get 65+ glowing reviews without chasing, nagging, or awkward asks.
The Framework Game Plan: How to Use Frameworks to Attract Clients and Build Authority
Once you have frameworks, how do you leverage them? Learn my 4-step system to using your frameworks to attract clients, grow authority, and scale your business.
3 Types of Frameworks Every Coach and Consultant Needs
Discover the Framework Pyramid: 3 types of frameworks every expert needs to grow authority, scale offers, and get booked with ease.
Stand Out & Scale: The Framework Advantage for Coaches and Consultants
Brand your methods to scale! Discover how developing frameworks can help you stand out, build authority, and grow your demand as a coach or consultant. Dive in now for real examples and my 3R Rule!
Build Authority Without Chasing Tactics: 4 Steps to Create Your Body of Work
Stuck on the content hamster wheel? Learn 4 simple steps to build authority with a body of work—so you can get known without posting every day.
How to Be a Better Boss to Yourself Without Losing Business
Are you your own worst boss?! Try 6 shifts from my Better Boss Method™ to take back your time, set boundaries, and finally run your business in a way that loves you back.
5 Things Every Lead Magnet Needs to Attract Coaching & Consulting Clients
Want a lead magnet that actually gets clients and feels worth the effort? These 5 essentials from the Smart Freebie Formula will help you turn your expertise into a client-attracting asset—not just another download.
The Smarter Way to Market Yourself When the Economy Is Slow and Clients Dry Up
When clients dry up and the economy is chaos - don’t do “more marketing”! Instead, dive into my proven, practical approach to getting booked up, not burnt out, when business is slow.
What My Worst Business Mistakes Taught Me About Confidence
Just a few of the real, icky business mistakes I’ve made—and how they actually built my confidence and success. Listen now for a fresh take on what thriving as a coach or consultant really looks like.