How I Picked the “Wrong” Marketing Strategy But Still Grew
Establish Yourself® Podcast | Episode 21
Still considering which marketing strategy to choose, afraid you’ll pick the wrong one?
It’s tricky knowing what to double down on to market yourself. Will you start a podcast, host a workshop series, maybe a newsletter? Will it get you clients? Will it bring you opportunity?
And will it be worth the money, time, and focus you invest in it to give it a real chance?
I’ve been there - and here’s the kicker: I’ve picked the wrong strategy.
In this episode of the Establish Yourself® podcast, I’m sharing a very real story from my own business—when I picked a marketing strategy that made perfect sense at the time, but took me four years to see clearly that it wasn’t the right fit.
It was my 40-episode YouTube business interview series, “Branding with Friends.” While BWF didn’t deliver the kind of visibility or growth I had hoped for, it turns out - it’s proven to be an important, valuable season for me and my business.
The Truth About Choosing a Perfect Marketing Strategy
That YouTube series taught me how to build evergreen content, create systems I still use today, and show up consistently through big life transitions (like maternity leave). It didn’t check all the boxes, but it moved my business forward—and it was exactly the experiment I needed to run to get where I am now.
If you’ve been waiting for the “right” plan before showing up more consistently in your marketing, this episode is your permission slip to stop waiting and start experimenting.
🎧 Listen now to hear:
What I learned from sticking with a not-quite-right strategy for 4 years
How to measure marketing success beyond short-term ROI
Why movement matters more than perfection when you're scaling your business
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Curious about “consistency containers” & taking a smart leap in your marketing?
📕 Grab your FREE chapter of my bestselling book, Establish Yourself, and start making a plan worth trying!
✨ Want my expert help to make your best next marketing move?
See if a Magic Strategy Day would be a perfect fit here!
