5 Things Every Lead Magnet Needs to Attract Coaching & Consulting Clients
Establish Yourself® Podcast | Episode 31
Do freebies actually get clients?
Only if they follow the “formula”!
Not sure if creating a lead magnet is worth your time? Or maybe you already have one—and quietly wonder if it’s doing anything at all.
You’re in good company.
Most coaches and consultants I work with feel stuck in one of two places:
→ Still waiting to create a freebie because they don’t want to waste time
→ Already have one, but it’s not getting the traction they hoped for
Here’s the truth: too often, lead magnets don’t get clients.
But when done right, they can become one of the most powerful tools in your business—something you’re proud to share and that actually opens doors.
I call this the 5-part “Smart Freebie Formula,” and it’s exactly what I’m diving into in this week’s episode of the Establish Yourself® Podcast.
A Smart Lead Magnet Doesn’t Just Collect Emails—It Starts New Client Conversations
The goal of a smart freebie isn’t just more visibility or more names on your email list.
A truly effective lead magnet helps your best-fit clients take one small, confident step toward working with you. That means solving a clear, timely problem in a way that feels safe, simple, and relevant.
The Smart, Subtle Tweak That Increased My Lead Magnet Conversion Rate by 50%+
Inside this episode, I share the story of one of my own freebies totally flopped—and the smart, small, and powerful changes I made to turn it around from a 7% to a 60% yes!
The lesson? Even a proven idea can underperform if it’s not structured with the right audience experience in mind - a key part of the Smart Freebie Formula. Sometimes, the fix is easier than you think—and it can make a huge difference in conversion and confidence
You’ll also discover:
✅ What most freebies miss—and why they don’t lead to discovery calls
✅ The biggest mistake service pros make when they give away too much
✅ Why your lead magnet should take 5 minutes or less to try
✅ How to make your freebie feel irresistible and safe to your ideal client
✅ The 5 traits that make a lead magnet shareable, strategic, and worth your time
Whether you're brainstorming your first freebie—or ready to revisit one you’ve already created—this episode will show you how to make it actually work for you.
🎧 Listen now to learn how to create (or improve) a lead magnet that gets clients—not just downloads!
Create your smart freebie now!
Borrow me as a business partner for the day to put together an effective lead magnet that starts client conversations (and doesn’t collect digital dust!) Set a free Kickoff Call explore doing a Magic Strategy Day together soon 👇
