How to Build More Confidence in Business (Even If Your Story Isn’t Perfect)

Establish Yourself® Podcast | Episode 55

Tired of second-guessing yourself and your expertise?

You know you’re good at what you do.

But when you scroll or listen or watch what others are doing in your space… it’s hard not to feel like you missed a memo.

The big clients.
The polished message.
The confidence to say “This is what I do, and I’m great at it.”

If you’ve ever caught yourself thinking, “Who am I to be doing this?”—you’re not alone.

And the problem probably isn’t your website, your offers, or your strategy. It’s the story you’re telling yourself in those quiet moments of comparison.

The Confidence Shift That Changed My Business

In this episode of the Establish Yourself® Podcast, I’m sharing the unexpected mindset shift that helped me stop comparing my messy, real path to someone else’s highlight reel—and finally start showing up like the expert I already was.

This is not a “just believe in yourself” pep talk.

It’s a 3-part process to build real, grounded confidence—the kind that holds up when you’re pitching, pricing, or putting yourself out there.

🎧 Tune in to learn:

  • Why comparison is so sneaky for established experts

  • The hidden beliefs that make us downplay our value

  • My 3-step confidence framework to own your imperfect path

  • What to do before you tweak your niche, website, or pricing again

Whether you're holding back from promoting yourself, or just tired of wondering why everyone else seems so much more confident, this episode will help you get back into your lane—and build the kind of business confidence that lasts.


Listen now to take the first step toward owning your story
👇

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How to Know If Your Strategy Is Working Before You Give Up