
The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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The Value of Building Relationships with Competitors
Are you afraid to get to know your competition? What I learned from building relationships with competitors, finding friends, and discovering this was the key to solving a growth problem in my business.
Why Giving Grace Makes Us Better Entrepreneurs
Even though we can look at fellow entrepreneurs and wonder "what are they thinking?" - here's why offering our support, instead of our judgment, makes us better (and more successful) business owners.
Secret Entrepreneur Struggles - Why There's More to the Story
Why do we hide our struggles as entrepreneurs? Here's why sharing the challenges we face in life and business makes our businesses and our business community better.
How to Prep Your Business for a Personal Emergency
Everything's running smoothly until life happens! What do you do when your husband gets sick, your puppy makes a mess, or you just need to drop everything? Here's how to prep and deal with a personal emergency as a small business owner.
Exceed Your Customers' Expectations With a Little Magic
Discover what a little magic can do for your small business. We're talking meeting and exceeding your customers' expectations to grow your brand.
Anticipate What Clients Need And They Won't Forget You
Are you thinking ahead to what your clients and customers might need? The more you can anticipate their next move and deliver the answers ahead of time, the greater impression and customer service experience your business can provide.
How to (And How Not to) Talk About Your Clients Online
Are you intentional about how you talk about your current and past clients online? Discover the best practices on what to do (and what not to do) when it comes to discussing your clients in an online and in-person setting.
Are You Expecting Your Customers To Be Experts On Your Business?
Have you considered that your clients don't know everything you do? Here's why you need to adjust your language level and communication to better reach your audience - the people who are just meeting your business and lack your expertise in it!
Could Your Marketing Be Hurting Your Customer Experience?
Did you know that your marketing and your website could be hurting your brand without you realizing it? Here's what to look for to improve your client experience right now.
The Simple Business App That Makes the Biggest Difference: GSuite
A simple switch to business email made a BIG difference for my business. Here's more on GSuite and other key apps that could take your small business to the next level.
Our Favorite Resources for Service Business Owners
Favorite apps, business tools, and more from Annie Franceschi, small business owner and creative director of branding agency, Greatest Story Creative.
Why I Love Squarespace as a Small Business Owner
There's a million web platforms - here's why I choose Squarespace and why it's one of the most pivotal business tools I have as a small business owner.
4 Creative and Unusual Ways I Use Keynote To Grow My Business
It can edit photos, create video animations, and rock my client's world. Meet my swiss army knife of business apps: Keynote.
This is What Saves Me Hours on Scheduling
Stop wasting time emailing to set meetings. Switching to Acuity changed my life and my business by saving me a ton of time on scheduling. Here's what it did for me and what it could potentially do for you.
When Should I Trust My Gut in Business?
What's the best strategy for my small business: trusting my gut or my brain? What should I do when everyone says one thing, but my gut says another?
What Working at Disney Taught Me About Failure (And Pivots)
The story of how I almost got fired, and how a small pivot led me to a dream job at Disney.
Why I Hired Help When Things Are Going Great
You don't just have to hire help when you're drowning. Here's why I've taken the leap to spend on a special project and why it pays to invest when things are great.
5 Ways to Make Your Discovery Calls More Effective
What I learned from switching places with my clients and having sales conversations with other entrepreneurs! Discover my 5 best practices for improving your business discovery calls with prospective clients.
What the Heck is the Difference Between Branding and Marketing?
Is there a difference between Branding and Marketing? The truth behind the common misconception that could be holding your business back.
The Best (And Hardest) Question To Ask Past Clients
Did you know that asking for constructive feedback could grow your business? Don't be afraid - this is the tough (and best) question you need to ask all of your past clients.