The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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Business Development Experiment: Batch December Week 1 Update (Video)
Could a few simple goals really change your business? Go behind-the-scenes with me to see how 4, two-word goals inspired my best year in business EVER.
Best Practice for Business Development: Batch December 2016 (Video)
As we embark on taking a full month for business development, discover our best practices for doing your own "batch experiment" to transform your small business in this video post.
Creative Ways to Show Gratitude in Your Business
Should I send a client gift, a thank you note, a Christmas card? Here are our best practices for showing gratitude and giving thanks in your business, along with some inspiring ideas from some of our favorite entrepreneurs!
3 Ways "Yes" Can Lead to Success
Three little letters make for a very powerful concept. Here are 3 creative ways we employ "yes" at Greatest Story, and how you can put "yes" to work for you in your life, business, or career.
How to Take a Full Month for Business Development - "GS Batch December"
Here at Greatest Story, we're about to embark on an unprecedented adventure. We're going to take an entire month away from client work to do business planning. Why are we doing this? What are we hoping to accomplish? And will we fail big or succeed "bigly"? Only one way to find out - read more below.
9 Creative Ways to Use Google Voice for Your Business (or Side Business)
Google Voice can transform your phone AND your business. Here are 9 creative ways you can use this free app to grow your business or your side hustle right now.
Featured: Spoonflower Blog | Business Scarf DIY Project
To celebrate 3 years of Greatest Story, I partnered with Spoonflower Custom Fabrics to create something very special to commemorate the business anniversary. Hit read more to get the details.
StrengthsFinder and Why Your Strengths Matter More Than Your Weaknesses
If you hate the question "What's your greatest weakness?" this post is for you. Learn more about why your strengths are where your focus should be.
Greatest Story: Discover What We Do As a Company (Video)
We're celebrating three years of business by premiering a brand-new video about what we do as a company. Watch the short video right now in today's post.
Why "Stargazing" Might Be Holding Your Career Back
Letting others' success paralyze you? That's stargazing, and it's time to start letting your own light shine.
Brand Photography Advice: Why You Need More Than a Headshot
You can tell clients what you do - or you can show them. Learn why we created "story-in-action" photography, and how it helps our small business owner clients take their businesses to the next level.
3 Ways To Better Time Management for Entrepreneurs
Time is money. Time is freedom. Time is life. So, do you have a handle on how you spend your time?
Will Your Work Leave a Legacy?
Are you doing something with your life that will leave a mark? ... that will inspire stories between people you may never meet? ... that will continue to change lives long after you do it?I could ask you - "What will your legacy be?"
Productivity - How to Streamline Your Workday
In almost three years of business, I've learned that you've got to have some tools in your toolbox to keep your day-to-day manageable. I've tried all kinds of systems, paper to-do lists, etc. and I'm always trying new ones.
Who Can Be Your Mirror? Allowing Others to Inspire You
If you think back on your life, I bet you'll find a "mirror" or two. A "mirror" is someone who sees something important in you that you might never have seen on your own.
Business Name Advice - Does it pass "The Easy Test?"
During my naming research and recommendation process, one major step I always take for clients is determining whether a name can pass something I've coined - "the easy test."
The Entrepreneur's Guide to Dealing With Unsolicited Business Advice
We all give advice to other people. We've been on both sides of this equation. Today, here are two examples of the range of unsolicited advice I get, how I dealt with them, and what I learned.
Authentic Marketing and Starting from Being You (Video)
We all find ourselves here, especially when we think about how we market ourselves or our businesses, network, or try to create new things. The most important place to start any good thing is by being yourself.
Networking Tips - How to Strengthen Your Network Right Now
Referrals and opportunities are more important than ever to your success, and they rely on healthy relationships to happen. Today, I'm going to share 3 strategies you can use to strengthen your relationships and the community of your network.
Entrepreneur Encouragement - The Mistake We Make Trying to Be Everything
We put intense pressure on ourselves and our businesses to be everywhere and everything to everyone. If you're a business owner, you've probably carried all kinds of guilt.