
The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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How Business Systems Can Make You More Profitable
Process can mean profit. How to document, optimize, and create systems that make your small business more profitable.
How to Profit From Better Time Management
Knowing how you spend your time can mean money in the bank for your small business. Here's how.
4 Weeks to More Profitability in Your Small Business
Keep more of the money you earn and discover my secrets to small business profitability in this month-long blog series.
How to Write a 30-Second Introduction for Referral Meetings
Not sure what to say at BNI? Here's how to finally write a clear 30-second introduction for you and your business.
The 5 Building Blocks You Need to Use In Your 30-Second Introduction
Stuck on what belongs in your elevator pitch? Here are the 5 key elements that belong in your 30-second introduction as an entrepreneur or small business owner.
When You Network, Stop Trying To Tell The Whole Story
Relax - you don't have to tell your whole story for people to care about your business. Here's what you DO need to say and what you need to let go of when you're networking.
How to Talk About What You Do Series: Why You Need to Ditch Creative Job Titles
Are you creating confusion when you talk about your business? In our new 4-part series, discover how to talk about what you do as an entrepreneur - and why a creative job title or creative business description could be hurting you.
Featured on Business of Story Podcast: Giving Yourself a Shot to Succeed
Featuring my episode of the "Business of Story" podcast with Park Howell, discover why it's important to give yourself a shot to make things happen in your life and business.
The Value of Building Relationships with Competitors
Are you afraid to get to know your competition? What I learned from building relationships with competitors, finding friends, and discovering this was the key to solving a growth problem in my business.
Why Giving Grace Makes Us Better Entrepreneurs
Even though we can look at fellow entrepreneurs and wonder "what are they thinking?" - here's why offering our support, instead of our judgment, makes us better (and more successful) business owners.
Secret Entrepreneur Struggles - Why There's More to the Story
Why do we hide our struggles as entrepreneurs? Here's why sharing the challenges we face in life and business makes our businesses and our business community better.
How to Prep Your Business for a Personal Emergency
Everything's running smoothly until life happens! What do you do when your husband gets sick, your puppy makes a mess, or you just need to drop everything? Here's how to prep and deal with a personal emergency as a small business owner.
Exceed Your Customers' Expectations With a Little Magic
Discover what a little magic can do for your small business. We're talking meeting and exceeding your customers' expectations to grow your brand.
Anticipate What Clients Need And They Won't Forget You
Are you thinking ahead to what your clients and customers might need? The more you can anticipate their next move and deliver the answers ahead of time, the greater impression and customer service experience your business can provide.
How to (And How Not to) Talk About Your Clients Online
Are you intentional about how you talk about your current and past clients online? Discover the best practices on what to do (and what not to do) when it comes to discussing your clients in an online and in-person setting.
Are You Expecting Your Customers To Be Experts On Your Business?
Have you considered that your clients don't know everything you do? Here's why you need to adjust your language level and communication to better reach your audience - the people who are just meeting your business and lack your expertise in it!
Could Your Marketing Be Hurting Your Customer Experience?
Did you know that your marketing and your website could be hurting your brand without you realizing it? Here's what to look for to improve your client experience right now.
The Simple Business App That Makes the Biggest Difference: GSuite
A simple switch to business email made a BIG difference for my business. Here's more on GSuite and other key apps that could take your small business to the next level.
Our Favorite Resources for Service Business Owners
Favorite apps, business tools, and more from Annie Franceschi, small business owner and creative director of branding agency, Greatest Story Creative.
Why I Love Squarespace as a Small Business Owner
There's a million web platforms - here's why I choose Squarespace and why it's one of the most pivotal business tools I have as a small business owner.