Simplify Marketing With My “One Client” Value Ladder for Coaches & Consultants

Podcast

Mar 25

Establish Yourself® Podcast | Episode 14

Feeling overwhelmed by constant marketing?
There’s a simpler way!

If you’re a coach or consultant, you’ve probably heard of a value ladder—a way to structure different offers at different price points. Sounds great in theory, right? But in reality, most value ladder advice feels way too complicated for a service-based business.

I used to think I needed tons of offers, a complex funnel, and endless marketing strategies to build a thriving business. But after growing a multiple six-figure consulting practice, I realized the truth:

👉 You don’t need MORE offers—you need the RIGHT ones.

That’s where my "One Client" Value Ladder comes in.

Instead of trying to market to five different types of people, imagine focusing on one dream client and meeting them where they are—whether they’re just discovering you or ready to invest in your top-tier service.

In this week’s episode of Establish Yourself® podcast, I’m pulling back the curtain on how this simplified approach changed my business (and how it can change yours, too).

The Key to Marketing Less (While Attracting More of the Right Clients)

Too many coaches and consultants waste time and energy trying to speak to multiple audiences at once.

But when you try to talk to everyone, no one really hears you.

So in this episode, I’ll show you:
✔️ The big mistake most make when setting up a value ladder
✔️ Why more offers = more marketing madness (and what to do instead)
✔️ How to create just a few streamlined offers that work together naturally
✔️ The secret to attracting ready-to-invest clients—without feeling salesy

Ready to simplify your offers, time, and marketing?
Tune in now👇

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