How to Sell Without Sleaze: Authentic Sales Tips for Coaches & Consultants

Establish Yourself® Podcast | Episode 13

What if selling could feel natural, authentic, and kind?

Too many coaches and consultants struggle with sales because it feels pushy or inauthentic. If you’re tired of feeling awkward on every discovery call, you might be making it harder for your ideal clients to say yes.

In the latest episode of the Establish Yourself® podcast, I reveal how to shift your mindset and embrace sales as a natural extension of your service. I share authentic sales tips that help you speak confidently about what you do—without ever feeling sleazy.

How I Went from Hating Sales to Loving Discovery Calls

In the early years of my practice, I avoided “selling” at all costs. I believed that sales meant being pushy and “sleazy,” and that fear almost derailed my progress. I watched potential clients disappear from my proposals and wondered why my passion for helping wasn’t enough.

Then I discovered a powerful truth: sales is really about service. When I began to see every conversation as an opportunity to help someone solve a problem, everything shifted. I learned to present my expertise with clarity and confidence—without compromising my integrity.

Now, I help service providers transform their sales approach with practical, authentic tips that make sales conversations feel natural and inviting.

In this episode, you’ll discover…

  • The pivotal mindset shift that turned my sales dread into genuine enthusiasm

  • Why traditional sales tactics often feel pushy and how you can avoid them

  • Actionable tips to position yourself as the go-to expert without the sleaze

  • How to build trust so that saying “yes” becomes an easy decision for your dream clients

Ready for practical ways to sell without sleaze?
Tune in now👇

Listen + subscribe on Apple, Spotify, etc.

Curious to clarify your offer & sell with more confidence?

Via my work, I help people just like you do this, and I’ve set aside a few, FREE, no-strings-attached 15-min chats with me this week if you’re curious!

Grab your free 15-min chat with me now

This session is perfect if you’re wondering about working together to package your expertise into a confident offer, get systems to sell with authenticity, and/or get CLEAR on how to talk about what you do.

Set a time if you want to learn more about how I help people like you do this and feel out fit - a zero sleaze convo, guaranteed.


💡 Missed the first 3 steps of how to package your expertise into a clear offer? Listen to Episode 12 to learn how to structure your offers to make them an easier yes


📕 Wanna read the story about how hating selling almost tanked my business? It’s the intro to my book! Get the first chapter of my book Establish Yourself FREE

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3 Steps to a Signature Offer: How to Package Your Expertise as a Coach or Consultant