Should I Start a Podcast For My Business? How to Know If It’s Worth Your Time Right Now
Establish Yourself® Podcast | Episode 84 “Worth Your Time” Series
Is it worth my time to start a podcast? Will it attract clients, or should I be doing something else right now?
If that question has been hanging out in the back of your mind, you’re not alone.
There are a million ways you could market and grow your business: podcasting, LinkedIn, speaking, networking, email, memberships, video…the list never ends.
But here’s the problem: a strategy can be a great strategy and still be the wrong use of your time, resources, and goals right now.
This episode of the Establish Yourself® podcast kicks off my new “Worth Your Time” Series, where I’m taking a closer look at popular business-growth strategies and helping you decide whether they actually deserve your time, energy, money, and focus in your current season.
Should I Start a Podcast for My Business?
Before I launched this show, I spent five months researching podcasting as a marketing strategy.
I knew a weekly podcast would be a significant commitment, and I wasn’t interested in adding hundreds of hours of work to my business just because everyone said I “should.”
Now, more than 80 episodes and nearly two years later, I have a much clearer perspective on what podcasting has actually done for my business—and what it hasn’t.
Some of what I learned was exactly what I expected.
One part surprised me enough that I wish someone had explained it before I ever sat down behind the microphone.
A Great Strategy Isn’t Always Your Next Strategy
That’s really what this new series is about.
Instead of asking, “Does podcasting work?” I want to help you ask a much more useful question:
Is podcasting the thing that will move your business forward right now?
In this episode, you’ll discover:
✅ The question to ask before investing your time and resources into a podcast
✅ What nearly two years of hosting this show has taught me about its real business value
✅ Why your current season of business matters more than whether a strategy is “good”
✅ The signs that podcasting may be worth your time—and the signs that you may want to focus somewhere else first
✅ The foundation I want you to have in place before you commit to creating a show
If you’ve been debating whether you should start a podcast for your business, this episode will help you get out of the rabbit hole and make a clearer, more confident decision.
🎧 Tune in now
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