Thinking about starting a membership to create recurring revenue or scale beyond 1:1 work? Before you build the platform, fill the resource library, or plan your launch, there are a few important questions to ask.

Posting more on LinkedIn doesn’t always lead to more clients. Here’s how to decide what role LinkedIn should actually play in your marketing, and what may matter more first.

Speaking can be a powerful way to get discovered, build trust, and attract clients, but only if your business is ready for it. Annie breaks down when speaking as a marketing strategy is worth your time, what needs to be in place first, and how to know if your answer is yes, no, or not yet.

Considering starting a podcast for your business? Before you invest time, money, and energy, there’s a more valuable question to answer first. Here’s what nearly two years of podcasting has taught me about when a show can become effective marketing, and when another strategy may deserve your attention first.