Should I Start a Membership? 4 Questions to Ask First
Establish Yourself® Podcast | Episode 87 “Worth Your Time” Series
Would starting a membership right now create more freedom… or more work for you?
A membership can absolutely help you scale your expertise, serve more people, and create recurring revenue.
But only if you and your business are actually ready for one.
This episode of the Establish Yourself® podcast is part four of my “Worth Your Time” Series, where I’m helping you decide which popular business-growth strategies truly deserve your time, energy, money, and focus right now.
Is Starting a Membership Worth Your Time Right Now?
I love my membership.
The Establish Yourself Action Club has been running since 2022, has generated more than $70,000 in revenue, and takes me about 40 hours a year to run.
But I also waited eight years to build it.
By then, I already had a body of work, an audience, past clients, clear positioning, and plenty of tools and resources worth packaging.
That’s why I want you to think about a membership differently:
A membership isn’t just a delivery model. It’s a business model.
So instead of asking, “Could I create a membership?” ask:
Does my business have the ingredients to make one successful?
Before You Build It, Check the Foundation
One of the biggest myths about memberships is that a lower price point automatically makes them easier to sell.
It doesn’t.
You still need clear positioning, strong messaging, the right audience, a BIG enough starting audience (!!!), and a compelling reason for people to join… and stay.
In this episode, you’ll discover:
✅ When a membership can be a smart way to package your existing expertise
✅ Why clarity about who it’s for matters more than a giant content library
✅ Why a lower price point does not eliminate the need for an audience
✅ The audience benchmark I’d want to see before launching
✅ Why easier delivery does not always mean easier marketing
✅ What to build first if you want a membership someday, but not quite yet
If you’ve been asking yourself, “Should I start a membership?” this episode will help you make that decision with a lot more clarity — before you invest your time, money, and energy building one.
🎧 Tune in now
SPECIAL FREE RESOURCE
Get Clear on Your Business (and 3 Months of Action Club Free!)
Need help figuring out what’s actually worth your time in your business right now?
Inside Package Your Process™ with the Expert, I help you clarify your message, package your expertise, and create a stronger foundation for whatever marketing strategy comes next - including creating a membership.
And if you book this September, I’ll include 3 months of my Action Club as my complimentary gift!*
Establish Yourself® Action Club gives you access to more than 40 of my tools for streamlining and growing your business, plus an ongoing monthly Zoom meet up to bring me your questions as you take action on what we create together.
📅 Get Started > Set a free 20-minute consult with me
PS: I take December off, so if you've been thinking about talking with me - right now's the best time to meet, before I'm booked up for the rest of the year!
*Promotion limited to PYPE engagements booked during September 2026. Mention this episode during your free consult to qualify.
Enjoy More Episodes in the “Worth Your Time” Series
Listen to More Episodes About Speaking as Marketing
