3 Steps to a Signature Offer: How to Package Your Expertise as a Coach or Consultant
Establish Yourself® Podcast | Episode 12
What if your dream clients instantly understood your value?
Too many coaches and consultants struggle to sell their services because their offers feel vague or confusing. If you’re still selling hourly sessions or general coaching packages, you might be making it harder for clients to say yes.
In the latest episode of the Establish Yourself® podcast, I’m sharing how to turn your expertise into a clear, compelling Signature Offer—so you can attract high-value clients and scale with confidence.
How I Went From Selling Time to Selling Solutions
When I first started my business, I tried offering everything—custom branding, consulting, even wedding storytelling! I thought I was being versatile, but in reality, I was overwhelmed and underpaid.
The game-changer? Packaging my expertise into a clear, easy to explain Signature Offer.
When I stopped selling “just branding” and started selling clear, repeatable solutions, my marketing became easier, my clients felt more confident, and I finally stepped into my authority.
Now, I help service providers do the same with a simple repeatable system—so they can stop selling time and start selling transformation - and I call this approach, Package Your Process™
In this episode, you’ll discover…
✅ The biggest mistake coaches and consultants make when selling their services
✅ Why vague coaching packages don’t sell—and how to make yours irresistible
✅ The key to positioning yourself as the go-to expert in your niche
✅ The first 3 of 4 essential steps to packaging your process
Ready to put your simplified signature offer together?
Listen now to get started👇
Want my help (and templates!) to package your expertise?
Take the first step to getting clear and packaging your process > set a free time to talk with me today
Dive deeper by listening to these related past episodes:
Episode #9 – Elevator Pitches That Win Clients
Episode #1 – How to Confidently Sell Without a Sales Page
