Build Authority Without Chasing Tactics: 4 Steps to Create Your Body of Work
Establish Yourself® Podcast | Episode 33
How do I get known if I’m never sure what to post?
If that question feels a little too real, you’re in good company.
So many coaches, consultants, and experts are stuck in what I call the tactic tornado—endlessly wondering what to share next, while watching others grow their platforms, write books, and land major speaking gigs.
This episode of the Establish Yourself® podcast is your invitation to step out of that loop—and into a smarter, simpler path.
Build Authority By Building Your Body of Work
I’m walking you through the 4 exact steps I’ve used (and coached others to use) to move from random content to real thought leadership. This is about creating content that doesn’t just fill a feed—it builds a foundation.
You’ll also hear inspiring stories from:
Sarah, who found her voice and started a powerful Substack
Wendy, who shifted her niche and published a bestselling book
Gus, who’s just beginning—but showing up anyway
These stories show how authority isn’t something you wait for—it’s something you build, one smart brick at a time.
Don’t Just Create Content, Create Change
Whether you’re stuck in the scroll, tired of posting without purpose, or just craving a clearer way to get known… I’ve got you.
In this episode, you’ll discover:
✅ Why it’s okay (even smart) to start by curating what inspires you
✅ How to define your perspective using the PQRS method
✅ What a “visibility stretch” is—and how it uncovers your message
✅ Why your next big thing might already be in a talk, post, or idea you’ve shared
✅ How consistency containers (like in Episode 28) turn momentum into a real body of work
🎧 Tune in now
SPECIAL FREE RESOURCE
Get Help to Build Your Body of Work
Need help clarifying your message or figuring out what your body of work could look like?
📅 Book a free 20-minute clarity consult with me
Together, we’ll pinpoint where you are, what’s next, and how to simplify your message so you can get known without endless posting.
Explore more related to this episode:
Listen to this related episode, Episode 28: "My Secret to Marketing Without Losing My Mind: Consistency Containers"
Check out Sarah Elder's Substack, "I Make the Rules" for Women Founders & Leaders
Wendy Gates Corbett's book, "The Energy of Belonging"
Plus my husband Gus's new YouTube Channel (MrGreatestStory)
