Stand Out & Scale: The Framework Advantage for Coaches and Consultants
Establish Yourself® Podcast | Episode 34
Want to stand out in a sea of other coaches and consultants?
It’s not about posting more content or chasing every trend.
It’s about becoming known for approaches people remember, repeat, and refer.
In this episode of the Establish Yourself® podcast — Part 1 of my Find Your Frameworks series — I’m breaking down how branded frameworks and methods can help you stand out, scale your business, and become more referable than ever.
Why Frameworks Are Your Secret Advantage
A framework is more than a catchy acronym or a visual diagram—it’s a repeatable, branded way of delivering your expertise.
When you brand your frameworks, you:
Build authority as the go-to person for your method
Scale your work with consistent, repeatable results
Get recommended with the exact words you want people to use (and get chosen compared to your generic competitors)
To accomplish this: your frameworks need to follow the 3R Rule—easy to Remember, Repeat, and Refer.
Examples of Many Different Frameworks in Action
In this episode, you’ll hear about:
Bonnie Artman Fox – The Workplace Family Factor® + The Four Rs of Conflict Resolution
Stan Phelps – Goldfish Growth series (Purple Goldfish, Pink Goldfish, Silver Goldfish, and more)
Marcey Rader – Work Well. Play More. + Reclaim Your Workday
Alyssa Olerud (Fearlyss Media) – The Flow Framework
How I rebranded my own Streamlined Service Value Ladder into The One Client Value Ladder to pass the 3R Rule
These aren’t just marketing gimmicks—they’re business assets that keep working for you year after year.
Your Invitation to Stand Out & Scale
If you’re tired of blending in, constantly customizing your services, or relying on referrals you can’t control, it’s time to brand your methods.
In this episode, you’ll discover:
✅ The simple definition of a branded framework (and the many names it can go by)
✅ The 3 big benefits every coach and consultant should know
✅ My 3R Rule to test your framework’s stickiness
✅ How to begin finding frameworks hiding in your current body of work
🎧 Tune in now
SPECIAL FREE RESOURCE
Start Packaging Your Process into Stand-out Frameworks
Would you love help finding the frameworks and authority-building moves in how you talk about and share what you do? I can help!
📅 Book a free 20-minute clarity consult with me
Together, we’ll pinpoint your best next step to branding your methods, standing out, and scaling your practice.
Keep going with these related episodes:
Episode 33: From Random Posts to Real Authority: 4 Steps to Build Your Body of Work (The first steps to being ready to brand your methods)
Episode 12: Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates (My Package Your Process™ Approach)
Episode 14: The "One Client" Value Ladder: A Smarter Way to Simplify Marketing (The concept I once called the Streamlined Service Value Ladder™)
Episode 6: Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (The Establish Yourself® Framework, E.S.T.)
🎙️ Experts featured:
Bonnie Artman Fox – "How Did My Family Get In My Office?!", The Workplace Family Factor® + The Four Rs of Conflict Resolution
Stan Phelps – Goldfish Growth series (Purple Goldfish, Pink Goldfish, Silver Goldfish, and more)
Marcey Rader – Work Well. Play More. + Reclaim Your Workday
Alyssa Olerud (Fearlyss Media) – The F.L.O.W. Framework
