3 Types of Frameworks Every Coach and Consultant Needs
Establish Yourself® Podcast | Episode 35
Want to become more memorable, referable, and scalable?
It’s not about inventing something new—it’s about recognizing the gold that’s already in your business and turning it into a body of work people can see, say, and share.
In this episode of the Establish Yourself® podcast — Part 2 of my Find Your Frameworks series — I’m revealing the Framework Pyramid: the 3 types of frameworks every expert needs to build authority and scale their business without starting from scratch.
Why You Need More Than One Framework
A single method can take you far. But to truly establish yourself as a go-to expert, you need a framework ecosystem—one that shows the depth of your thinking and the clarity of your approach.
That’s where the Framework Pyramid comes in.
It’s made up of:
🔼 Signature Frameworks – Your calling card (what you want to be known for)
🧩 Supportive Systems – Step-by-step teaching tools that make your work stick
💬 Sticky Phrases – Branded vocabulary that makes your ideas repeatable
When you name and organize all three, your offers become easier to sell, scale, and refer.
A Real Client Example: Speak Your Excellence
In this episode, you’ll hear how I helped my client, Michelle Edelin, leverage this exact approach to package her process—transforming her existing ideas into a full suite of branded offers, including:
Speak Your Excellence (Workshop)
Activate Your Inner Excellence (her existing Keynote)
Connect Your Excellence (Team Coaching Program)
Within weeks of us doing Package Your Process with the Expert together, Michelle booked her first workshop—because she finally had the words and structure to articulate what she really does.
Your Roadmap to a Referable Business
If your business still feels like a collection of loose ideas—or if you’ve ever said “I know I’ve got something here, but I can’t quite see it”—this episode is for you.
Inside, you’ll discover:
✅ The 3 levels of the Framework Pyramid and what goes in each
✅ How to identify and name the frameworks already in your business
✅ Real-world examples from coaches, consultants, and speakers
✅ The difference between random tools and a true body of branded work
🎧 Dive in now to learn more!
SPECIAL FREE RESOURCE
Begin Building Your Framework Pyramid Today
Would you love help finding the signature frameworks, supportive systems, and sticky phrases to take you from just another consultant to a sought-after expert? I can help!
📅 Book a free 20-minute clarity consult with me
Together, we’ll pinpoint your best next step to clarifying your core message, branding your frameworks, and scaling your practice with stand-out frameworks.
Keep going with these related episodes:
Don’t have methods yet? Start with this episode before the series!
Episode 33: From Random Posts to Real Authority: 4 Steps to Build Your Body of Work (The first steps to being ready to brand your methods)
FIND YOUR FRAMEWORKS SERIES
Episode 1: The Framework Advantage: Brand Your Methods to Stand Out & Scale
Episode 2: This episode
Episode 3: Coming soon! Debuts 8/26
Discover how one of my supportive frameworks works - Brand CHIPS™
Episode 9: Elevator Pitches That Get Clients: My Brand CHIPS™ Messaging Formula
🎙️ Clients / Experts featured:
Michelle Edelin – Speak Your Excellence, Activate Your Inner Excellence, Connect Your Excellence
Wendy Gates Corbett – The Energy of Belonging
Kimberly Benoit – We've All Done It™ Leadership Framework (and Podcast)
Marcey Rader – Design Days + Health-Powered Productivity
Stan Phelps – Goldfish Growth Series
Chris Lysy – O.S.E.E. Framework for Data Visualization
