Repeat Business Without Being Salesy: 4 Steps to Turn One-Time Clients into Lifelong Fans
Establish Yourself® Podcast | Episode 39
Ever worked with a client you absolutely loved, but then you never heard from them again?
No follow-up. No referrals. Just crickets.
It’s discouraging, especially when you know you delivered great results.
But here’s the truth: repeat business doesn’t happen automatically—even with amazing clients. And chasing them down with awkward check-ins or salesy follow-ups? That’s not your vibe.
So what does work?
In this episode of the Establish Yourself® Podcast, I’m sharing the 4 simple steps I use to stay genuinely connected to past clients—without feeling pushy or overwhelmed. This is the exact system that’s helped me bring back more than 25 repeat clients, earn over half a million dollars in referrals, and most importantly: created lasting relationships that have made my business (and my life) infinitely better.
What If Staying In Touch Felt Natural?
That’s the shift we’re exploring this week.
Instead of “circling back” or sending a generic newsletter, I’ll show you how to build real, ongoing relationships with clients you loved working with—so they come back when they’re ready and send dream referrals your way in the meantime.
This isn’t about perfect scripts or complicated tech. It’s about tiny, thoughtful actions that build long-term trust—and it all starts with how you end a project.
In this episode, I’ll walk you through:
✨ The 4 S’s of Staying Connected (my simple, repeatable system)
💬 The power of a “live testimonial interview” to plant the seed for a real, supportive relationship
📅 How I schedule 3 meaningful client reach-outs per week (without stress)
📣 The surprising reason that speaking up about what’s new in your business is a proven sleaze-free way to get more opportunities, referrals, and repeat business
Go from One-Hit Wonder to Lifelong Fan Builder
This episode is especially for you if you’ve ever said:
“I hate following up—it just feels weird.”
“I wish past clients would think of me when they need help again.”
“I want referrals... but I don’t want to bug anyone.”
You don’t need more clients—you need a better system for staying in touch with the ones you’ve already helped.
🎧 Tune in now to hear how I do it—step by step—with warmth, clarity, and zero salesy vibes:
UPCOMING WORKSHOP
Start Building Lasting Relationships By Interviewing Your Clients
I’m teaching the entire system I use to turn live client conversations into authentic raving reviews, referrals, repeat business, and most importantly: lifelong relationships.
Join me for “Get Better Testimonials”
Thursday, Sep. 25th from 12–1:15 PM EST (plus 30-day replay)
🎟️ Sign up now to get:
My 8 proven interview questions (perfect for both private clients + program attendees)
Plug-and-play email templates for the process
An AI prompt to help you write powerful, authentic reviews (faster)
EXPERT INSIGHT
Prefer private help?
Love this process, but need 1:1 guidance to put it into action. I can help. Set a free time to talk with me here 👇
