Getting Clients Without Proposals: How Lauren Booked 4+ Clients On the Spot
Establish Yourself® Podcast | Episode 38
Tired of spending hours writing proposals, only to get ghosted?
There’s GOT to be a better way!
Custom proposals are one of the most exhausting parts of running a service-based business, especially when you’re doing everything solo.
That’s why I know you’ll love this behind-the-scenes conversation with one of my Package Your Process™ students, Lauren Atherton.
Lauren is a nonprofit branding consultant who came into my Accelerator feeling stuck in the same cycle you might be in now: doing amazing work, attracting great leads—but burning out on RFPs and custom proposals that went nowhere.
So she did something radical: she got clear on her offer, fit it on one simple PDF, and stopped writing proposals.
And the result? 4+ dream clients booked on the spot, $30K+ in new business, requiring ZERO proposals!
What If You Didn’t Have to Write Proposals?
That’s the question Lauren and I unpack in this episode. And spoiler alert—it’s not just possible to get clients without proposals... it’s better for everyone when you do.
This is the system I’ve used in my own business for years, one I teach inside Package Your Process™, and one that Lauren adapted beautifully to fit her audience of nonprofit organizations.
In this live client interview, you’ll hear:
How Lauren went from proposal fatigue to instant yeses
Why packaging your process into a one-pager makes sales easier
The story behind her “Brand Level Up” offer (and how she named it!)
What happened when she spoke at an event and booked 2 clients on the spot
A Service That’s Easy to Say Yes To
What made the difference for Lauren? It wasn’t a new script or a fancy funnel.
It was a clear, branded offer that took what she already did—and made it visible, valuable, and easy to buy.
By the end of our five weeks together, Lauren had:
✅ A strong, expert positioning statement
✅ A visual one-pager that sold the service for her
✅ A clear, feel-good way to present her work without custom proposals
✅ A pitch she could share at events, in conversations, and in emails
Her confidence skyrocketed. Her clients responded. And the results speak for themselves.
Want to Book Clients Without Proposals Too?
If your proposals are draining you—or if your “custom” offers are keeping you stuck—this episode will open your eyes to a better way to sell your services.
🎧 Discover how it works by listening now!
UPCOMING WORKSHOP
Learn How to Turn Live Client Interviews Like This Into Raving Reviews
I’m teaching the entire system I use to turn live client conversations (like the one with Lauren in this episode) into authentic raving reviews, referrals, and repeat business.
Join us for “Get Better Testimonials”
Thursday, Sep. 25th from 12–1:15 PM EST (plus replay)
🎟️ Sign up now to get:
My 8 proven interview questions (perfect for both private clients + program attendees)
Plug-and-play email templates for the process
An AI prompt to help you write powerful, authentic reviews (faster)
EXPERT HELP
Let’s Package Your Expertise Together
Loving Lauren’s results? I can help you brand your offers, stop writing proposals, and start getting on-the-spot yes’s from your favorite clients in my 1:1 VIP experience, Package Your Process™ with the Expert
Set a free consultation now to see if PYPE is the best next step for you!
Related Episodes:
Testimonials / the strategy behind a live client interview like this:
Start packaging your expertise / Learn more about Package Your Process™:
🎙️ Many thanks to our featured client ✨
Lauren Atherton
Brand Designer / Consultant to Nonprofits
Heart Spark Design
