The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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The Framework Bridge: How to Explain What You Do So Clients Actually Get It (Clarity Before Creativity Series)
Wish people understood your framework or uniqueness faster and saw exactly how it helps them? Discover Annie’s concept of The Framework Bridge - a simple way to connect the language you love to the problems your ideal clients already recognize, so your message creates clarity, connection, and client momentum instead of confusion.
Lighthouse Marketing: Anchor Your Message So Clients Consistently Come to You (Clarity Before Creativity Series)
Wish marketing didn’t feel like chasing, and top clients came to you like a beacon? Discover Annie’s concept of “Lighthouse Marketing” a simple approach to stay steady, clear, and recognizable so the right people can find you (and refer you) without you constantly reinventing your positioning.
The Blue Ocean Messaging Mistake: A Clever Trap That Keeps Great Clients Away (Clarity Before Creativity Series)
Think you need fresh, never-heard-before words to attract great clients? Annie breaks down the Blue Ocean messaging trap that makes smart experts sound “unique”… and accidentally disappear. Learn how to use simple client-language (without sounding fluffy) so your message is easier to find, trust, and say yes to.
Disney’s Proudly Unoriginal Positioning Strategy: The Common Purpose (Clarity Before Creativity Series)
Feel like your positioning has to be wildly unique to work? Disney would disagree. Discover their “common purpose” internal brand filter, and how to use it to simplify your messaging, make decisions faster, and deliver a more consistent client experience.
How I Get Free Speaking Gigs That Lead to Paying Clients (And You Can Too)
Need more free speaking gigs in the right rooms? Use the exact system I’ve trusted for over a decade to use speaking as marketing and book talks that turn into dream clients.