
The Greatest Story Creative® Blog
Simplified, actionable branding and business advice
Looking to get clear on how to talk about what you do, or find better, less stressful ways to grow and market your business? Read (and listen!) on for practical branding advice for consultants and coaches from our founder, Annie Franceschi
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How to (And How Not to) Talk About Your Clients Online
Are you intentional about how you talk about your current and past clients online? Discover the best practices on what to do (and what not to do) when it comes to discussing your clients in an online and in-person setting.
Are You Expecting Your Customers To Be Experts On Your Business?
Have you considered that your clients don't know everything you do? Here's why you need to adjust your language level and communication to better reach your audience - the people who are just meeting your business and lack your expertise in it!
Could Your Marketing Be Hurting Your Customer Experience?
Did you know that your marketing and your website could be hurting your brand without you realizing it? Here's what to look for to improve your client experience right now.
The Simple Business App That Makes the Biggest Difference: GSuite
A simple switch to business email made a BIG difference for my business. Here's more on GSuite and other key apps that could take your small business to the next level.
Our Favorite Resources for Service Business Owners
Favorite apps, business tools, and more from Annie Franceschi, small business owner and creative director of branding agency, Greatest Story Creative.
Why I Love Squarespace as a Small Business Owner
There's a million web platforms - here's why I choose Squarespace and why it's one of the most pivotal business tools I have as a small business owner.
4 Creative and Unusual Ways I Use Keynote To Grow My Business
It can edit photos, create video animations, and rock my client's world. Meet my swiss army knife of business apps: Keynote.
This is What Saves Me Hours on Scheduling
Stop wasting time emailing to set meetings. Switching to Acuity changed my life and my business by saving me a ton of time on scheduling. Here's what it did for me and what it could potentially do for you.
When Should I Trust My Gut in Business?
What's the best strategy for my small business: trusting my gut or my brain? What should I do when everyone says one thing, but my gut says another?
What Working at Disney Taught Me About Failure (And Pivots)
The story of how I almost got fired, and how a small pivot led me to a dream job at Disney.
Why I Hired Help When Things Are Going Great
You don't just have to hire help when you're drowning. Here's why I've taken the leap to spend on a special project and why it pays to invest when things are great.
5 Ways to Make Your Discovery Calls More Effective
What I learned from switching places with my clients and having sales conversations with other entrepreneurs! Discover my 5 best practices for improving your business discovery calls with prospective clients.
What the Heck is the Difference Between Branding and Marketing?
Is there a difference between Branding and Marketing? The truth behind the common misconception that could be holding your business back.
The Best (And Hardest) Question To Ask Past Clients
Did you know that asking for constructive feedback could grow your business? Don't be afraid - this is the tough (and best) question you need to ask all of your past clients.
What Can Testimonials Teach You About Your Business?
Did you know client testimonials can teach you a ton about your business, how to grow it, and what to do next? Here's our best practices for using client interviews to transform your business.
45+ Incredible Women Entrepreneurs in NC and Beyond
I'd never heard that entrepreneurship was a male-driven field -- and the crazy thing is, the majority of business owners I know are women. Here are some of them and the incredible things they do in North Carolina and beyond...
Working with a Logo Designer: Embracing the Unexpected
Are you leaving room for the unexpected in your business? Here's what a womens' running shoe can teach us all about the power of being open to new ideas and recommendations on the work we do.
Website Call-to-Action: Exercise for Reaching Ideal Clients
Does your website invite your ideal clients and customers? And is it telling them what to do next? Find out in this week's exercise for improving your website!
Brand Photography: How to Maximize Your Investment
Considering getting professional photography or videography for your business? Here are our 5 best practices for making the most of your investment!
Logo Variations: Why You Need More Than 1 Logo
Did you know your business needs more than 1 logo to be set up for success? We're talking logo variations and our favorite best practices for them - including our client checklist for every type we create! Read on.