The Framework Game Plan: How to Use Frameworks to Attract Clients and Build Authority

Podcast
Written By Annie Franceschi

Establish Yourself® Podcast | Episode 36

What the heck do you DO with frameworks once you’ve created them?

If you’ve ever built a step-by-step method, a unique process, or a sticky phrase—but it’s just sitting in your notes or only lives in your head—this is your next step.

In this final installment of the Find Your Frameworks series on the Establish Yourself® podcast, I’m sharing what I call The Framework Game Plan: 4 specific ways to actually use your frameworks to grow your authority, attract more clients, and scale your business without reinventing the wheel.

Frameworks Are Only Valuable If You Use Them

So many service professionals create gold—and then don’t know what to do with it.

That’s why this episode is all about implementation.

You’ll get inspired to take your frameworks and put them to work in your:

  • Lead magnets

  • Signature talks

  • Offers and programs

  • Marketing content

  • Client delivery systems

It’s not just about naming a framework—it’s about making it visible, teachable, and scalable.

The 4-Part Framework Game Plan

This episode walks you through the four essential steps to make your method work for you:

🔤 Name It – Give your frameworks intentional, brand-aligned names that make them memorable and referable.

🗣️ Explain It – Practice how you’ll describe what it is, what problem it solves, and why it matters in one sentence.

🖼️ Frame It – Make your method visual or metaphorical so it sticks in people’s minds (think pyramids, triangles, or color systems).

📚 Maintain It – Organize your IP in a "framework bank" so you can repurpose it across offers, content, and stages of growth.

Real Client Example: The “Your Excellence” Offer Suite

You’ll hear how I helped keynote speaker Michelle Edelin not just refine her keynote, Activate Your Inner Excellence, but expand it into a whole branded suite:

  • Speak Your Excellence (Workshop)

  • Connect Your Excellence (Team Coaching Program)

By giving her frameworks powerful, connected names and structure, Michelle could clearly articulate what she does—and booked her first “Speak Your Excellence” workshop within weeks.

Build the Business You Want to Be Known For

If you’ve ever thought, “I know I have something here, but I don’t know how to explain or use it,” this episode is for you.

Inside, you’ll discover:

✅ The 4-step framework for putting your IP to work
✅ How to make your ideas more scalable and repeatable
✅ Why a framework bank is your content and offer goldmine
✅ Real examples of branded methods in action

🎧 Start using what you’ve already created + listen now!

Listen + subscribe on Apple, Spotify, etc.

SPECIAL FREE RESOURCE

Turn Your Ideas Into Frameworks That Set You Apart

Would you love help to package your process and turn your insights into powerful offers, teachable systems, and more? I can help!

📅 Book a free 20-minute clarity consult with me

Together, we’ll pinpoint your best next step to clarifying your core message, branding your methods, and scaling your practice with stand-out frameworks.

 

Keep going with these related episodes:

Don’t have methods yet? Start with this episode before the series!
Episode 33: From Random Posts to Real Authority: 4 Steps to Build Your Body of Work

FIND YOUR FRAMEWORKS SERIES
Part 1 (Episode 34) The Framework Advantage: Brand Your Methods to Stand Out & Scale

Part 2 (Episode 35): The Framework Pyramid: 3 Types of Frameworks Every Expert Needs

Part 3 (Episode 36): This episode

Discover how one of my supportive frameworks works - Brand CHIPS™

Episode 9: Elevator Pitches That Get Clients: My Brand CHIPS™ Messaging Formula

🎙️ Featured experts in this episode:

Annie Franceschi
Next

3 Types of Frameworks Every Coach and Consultant Needs