Get Clients From Speaking: 5 Not-So-Obvious Strategies That Work
Establish Yourself® Podcast | Episode 42
You’ve been told free speaking brings clients—so why are you getting crickets?
Well, because what they don’t tell you is this: speaking as marketing is both an art and a science. And using it to attract premium clients is not as simple—or as straightforward—as everybody suggests.
Here’s the truth I’ve lived over 10+ years: free speaking can be one of the most reliable ways to grow your business—but only if you know how to do it strategically. Just showing up with solid content isn’t enough.
In this episode of the Establish Yourself® Podcast, I’m sharing my 5 proven, but not-so-obvious strategies that can turn your free talks into powerful client attraction tools.
These are the same shifts I’ve used to turn more than 150 free speaking gigs into $400,000+ in business—without ever being pushy, salesy, or overly self-promotional.
The Art and Science of Free Speaking to Attract Clients
When you learn to balance both the “art” (connection, story, engagement) and the “science” (structure, positioning, clear next steps), free speaking stops being a visibility exercise and starts becoming a steady pipeline of dream clients.
Here’s what you’ll discover in this episode:
✨ The “science” behind why most talks don’t convert—and the small changes that turn great content into real results.
✨ The art of choosing the right topic—so your talk feels like a natural first step into working with you.
✨ How to weave in your expertise seamlessly (art) instead of dumping your bio at the start (science).
✨ Why interactive, story-driven content matters—and the simple ways I keep audiences engaged and connected from beginning to end.
✨ The science of the clear next step—so people don’t just clap politely, they take a first, excited step to work with you.
Go From Polite Applause to Paying Clients
This episode is especially for you if you’ve ever thought:
“I gave a great talk, but no one followed up.”
“I don’t want to sound salesy when I speak.”
“Speaking gets me visibility… but not clients.”
You don’t need to give more talks—you need to master the art and science of making the ones you’re already giving work harder for you.
With the right strategies, free speaking becomes the most reliable way in any economy to market your business, attract dream clients, and grow with confidence.
🎧 Tune in now to learn how I’ve mastered free speaking as marketing (and how you can too!)👇
UPCOMING WORKSHOP
Turn Free Speaking Into Paying Clients (Without Feeling Super Salesy)
I’m teaching the exact system I’ve used to turn more than 150 free talks into $400,000+ in business—by making speaking both an art and a science.
Join me for “Clients From Speaking”
Tuesday, Oct. 28th from 12–1:15 PM EST (plus replay)
🎟️ Sign up now to get:
My signature talk outline that makes your presentation the perfect first step into working with you
Proven strategies to get between 50–100% of your audience on your email list during a talk
The approach I use to book consults with up to 70% of the room (without being pushy)
My time-tested system for making every free talk a reliable client attraction tool in any economy
