Wondering If You’re Giving Away Too Much for Free? Try the Costco Sample Strategy
Establish Yourself® Podcast | Episode 43
Are you giving away too much in your marketing? Why would someone hire you if you share so much?
It’s the question that sneaks in when you’re generous with your content—
…When you teach what you know,
…When you share the best parts of your process,
…And still don’t see the sales follow.
If you’ve ever wondered, “Am I giving away too much for free?”, you’re not alone.
But after 12+ years in business and hundreds of clients later, here’s what I know: That’s often the wrong question.
In this episode of the Establish Yourself® Podcast, I’m sharing the real issue behind the “free content with no clients” trap—and how to fix it using my Costco Sample Strategy.
The Real Link Isn’t Your Generosity, It’s the Missing “Costco” Connection
You’ve been told to “build trust by teaching.”
And you’ve done that.
You’re podcasting, posting, sharing frameworks, hosting workshops.
But if all that helpful content never points to how someone can actually work with you?
It’s like Costco handing out free samples with no sign for where to find the product.
Here’s what you’ll discover in this episode:
✨ Why giving generously isn’t the real problem—and what is
✨ The 4-part Costco Sample Strategy that connects content to clients without sounding salesy
✨ How to build trust and invite someone to take the next step—seamlessly
✨ The surprising mindset shift that lets you share freely while growing your business
Great Marketing Content Inspires And Converts
This episode is especially for you if you’ve ever thought:
“People love my stuff—but they’re not hiring me.”
“I don’t want to hold back, but I’m afraid I’m giving away too much.”
“Is being generous actually hurting my business?”
With the right strategy, you can share valuable content and make your offers crystal clear.
Because your ideas are the sample—and your services are the full package.
🎧 Tune in now to learn how to build trust and turn your content into consults—without stressing about holding back👇
🙌 GET EXPERT HELP
Get Clear On Your Offers, and Turn Free Content Into New Clients With Ease
Start aligning your offers by setting a free consultation with me. We’ll take a closer look at Package Your Process™ with the Expert to see if it’s the right next step for growing your practice!
🎟️ UPCOMING WORKSHOP
Turn Free Speaking Into Paying Clients (Without Feeling Super Salesy)
I’m teaching the exact system I’ve used to turn more than 150 free talks into $400,000+ in business—by making speaking both an art and a science.
Join me for “Clients From Speaking”
Tuesday, Oct. 28th from 12–1:15 PM EST (plus replay)
Sign up now to get:
My signature talk outline that makes your presentation the perfect first step into working with you
Proven strategies to get between 50–100% of your audience on your email list during a talk
The approach I use to book consults with up to 70% of the room (without being pushy)
My time-tested system for making every free talk a reliable client attraction tool in any economy
